CHARI®WORKPLAY



Hello!

I’m Aishwarya Chari, a graphic designer and illustrator drawn to projects where research, narrative, and material exploration overlap. My practice moves between brand identity, editorial systems, packaging, and quietly odd personal work—paintings, hand-made crafts, and experiments with food, textiles, and found materials.

I’m interested in how place, memory, and everyday ingredients can shape visual systems, whether that’s through a slow, coastal magazine about Goa or a dashboard of data about what we eat. When I’m not designing, you’ll usually find me cooking, testing recipes, or making a mess with new tools and surfaces—all part of the same ongoing attempt to listen closely, then translate what I learn into thoughtful, grounded design.


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ABOUT




Education
Maryland Institute
College of Art

Graphic Design MFA
Baltimore 2026


Indian Institute of Technology
UX Design and Technology
Hyderabad, India 2024

MIT Institute of Design
Bachelor of Design
Pune, India 2021






Employment Maryland Institute
College of Art

Graduate Intern
Baltimore, USA
2024-2026

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India
2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India
2021

Clay Studio
Design Intern
Mumbai, India
2019




Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental and experiential design,, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.


Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.





AwardsKnots - Balloon Sculpting
Kit Brand Identity
Communication Arts Awards 2025
Brand and Identity - Runner-Up






Last Updated 03.05.26



 
DESIGNER AND
CREATIVE IN BALTIMORE CITY, DRIVEN BY THE
BELIEF THAT DESIGN LISTENS BEFORE
IT SPEAKS





Kokum 


An identity and editorial project inspired by Goa’s duality—tradition and modernity, calm and chaos of the region.






Brew Hour


This project explores the art of brewing through a typographic lens, illustrating four distinct brewing methods: moka pot, auto drip, V60, and French press.






Nine Lives


Nine Lives is a speculative premium catnip brand built around the idea that cats move through many ‘lives’ and moods each day. A flexible identity system ties together three strength‑based blends through expressive typography, packaging, and campaign copy.







Amblin


As Amblin moves into new formats and platforms, this project proposes a refreshed, modular brand system that preserves that iconic feeling while giving the studio flexible tools to express its evolving voice across media.







Fragile:


A major solo exhibition by Jacques Monneraud’s, an immersive, interactive experience blurring gallery and storeroom, art and artefact.






Filter 
Kappi Kit


While working with Sleepy Owl Coffee, I designed a Filter Kaapi Kit that introduces South Indian filter coffee through an all-in-one experience.






Science 
Snacks


A typographic series of 8 single-layout experiments inspired by the Exploratorium’s “Science Snacks.”






Knots


Knots transforms traditional long balloons into a hands-on creative experience.






12 Days 
of Christmas


A series of numerical carousel pieces that serve as versatile postcards or ornaments for Christmas decorations.






Dibs

The packaging for Dibs has been reimagined with a focus on bold simplicity and playful sophistication.





Moods in 
Motion

This visualisation explores the emotional landscape of 192 cab rides over a year.






Crust 
Press

Crust Press is a speculative publishing house dedicated to the hidden infrastructures between earth and human invention.