CHARI®WORKPLAYARCHIVE


Hello!

I’m Aishwarya Chari, a graphic designer and illustrator drawn to projects where research, narrative, and material exploration overlap. My practice moves between brand identity, editorial systems, packaging, and quietly odd personal work—paintings, hand-made crafts, and experiments with food, textiles, and found materials.

I’m interested in how place, memory, and everyday ingredients can shape visual systems, whether that’s through a slow, coastal magazine about Goa or a dashboard of data about what we eat. When I’m not designing, you’ll usually find me cooking, testing recipes, or making a mess with new tools and surfaces—all part of the same ongoing attempt to listen closely, then translate what I learn into thoughtful, grounded design.


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ABOUT



Education
Maryland Institute
College of Art
Graphic Design MFA
Baltimore 2026


Indian Institute of Technology
UX Design and Technology
Hyderabad, India 2024

MIT Institute of Design
Bachelor of Design
Pune, India 2021





Employment Maryland Institute
College of Art
Graduate Intern
Baltimore, USA
2024-2026

Beanly Coffee
Senior Graphic Designer
Delhi,India
2022-2024

MyMuse Wellness
Graphic Designer
Mumbai,India
2022

Sleepy Owl Coffee
Full Time Designer
Delhi,India
2021-2022

Eureka Moments
Graphic Design Intern Mumbai,India
2021

Clay Studio
Design Intern
Mumbai, India
2019



Skills
Brand identity systems, packaging design (CPG, F&B), design systems & guidelines, 360 campaign systems, typographic storytelling & layout, environmental and experiential design,, UX‑informed visual design.  

Tools: InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.

Tools
InDesign, Illustrator, Photoshop, Figma, After Effects, Premiere Pro, Cavalry, Procreate, AI-assisted image and motion exploration.




AwardsKnots - Balloon Sculpting
Kit Brand Identity
Communication Arts Awards 2025
Brand and Identity - Runner-Up






Last Updated 03.05.26






Brew Hour


This is a project where the art of brewing through a typographic lens , illustrating four distinct brewing methods: moka pot, auto drip, V60, and French press. Each method is visually represented with clean, modern design elements. The project expands into Brew Hour, a conceptual canned beverage brand that blends typography with the ritual of brewing to create a sensory, immersive experience for consumers.







Label 
System


This is a project where the art of brewing through a typographic lens , illustrating four distinct brewing methods: moka pot, auto drip, V60, and French press. Each method is visually represented with clean, modern design elements. The project expands into Brew Hour, a conceptual canned beverage brand that blends typography with the ritual of brewing to create a sensory, immersive experience for consumers.














Year
2025

Mentor
Ellen Lupton
Category
Brand Identity
Typography
Packaging System
Environmental Graphics
Overview
Brew Hour is a celebration of brewing rituals seen through a typographic lens, brought to life as a conceptual canned beverage brand. The project starts with four brewing methods—moka pot, auto drip, V60, and French press—each translated into its own graphic language of rhythm, tension, and flow. Clean layouts, bold type, and restrained color turn each can into a tiny brewing “poster,” inviting people to pick up, read, and sip their way through different methods.


Challenge
How do you bottle the quiet drama of brewing—steam, timing, patience—and still deliver something immediate, grab-and-go, and fun? The brand needed to feel serious enough for coffee people, playful enough for curious newcomers, and flexible enough to distinguish four distinct methods while still reading as one family on shelf.


Solution
The system begins with the gestures behind each method—pour, drip, spiral, press—and turns them into typographic rules. Tight columns echo drip precision, stacked shapes nod to the moka pot’s layered structure, and soft curves suggest immersion brewing, all held together by a consistent wordmark, type hierarchy, and can architecture. Each flavor-variant can functions as both drink and diagram: a quick read from a distance, and a quiet, nerdy deep dive up close, turning Brew Hour into a brand that treats every can like a mini brewing session.